We all know the importance of establishing a Twitter presence for your business. Twitter is the biggest thing happening right now in social media, and creating a useful Twitter account can help catapult your business from relatively unknown to hot. As long as you do it right, that is. Sometimes, in the rush to get as many followers as possible and market, market, market, business owners forget what the purpose of Twitter is in the first place: social networking. This means that, not only does your business need a Twitter presence, that presence needs to be backed by real people on the other side. If your presence on Twitter comes off as solely business, and nothing else, you may end up losing followers. Here are some of the top ways to make your business seem alive and personal, and get those Twitter followers coming back for more:
1. Add a personal owner account.
Sure, you may own the business yourself, and your image is in everything the business does. But do your users know that? Maybe they look at your Twitter account as see, merely, a business. In order to avoid this, try also creating a Twitter account of your own. You can represent your brand via your personal Twitter streams, and even communicate with your business stream while you’re at it. Add all your business’s followers to your personal profile, and they will begin to recognize you as the face behind the brand.
2. Greet new followers.
People often forget this, but it’s highly important if you want to keep your followers. Anytime someone follows the company, either you or an employee should greet and welcome them directly. This adds a much-needed personal flair to any Twitter page and takes no time at all. Your followers and customers are sure to appreciate being recognized.
3. Get your employees involved.
If you take on new employees, ask them if they are comfortable creating personal accounts to represent your business and interact with Twitter followers. Or, you can have a few employees tweet from your central Twitter location. Either way, getting multiple voices in on the action will bring more life to your brand and attract more and more users.
4. Add a photo stream.
This is one of the best ways to add a personal touch to a Twitter profile. Users love any kind of photo and video image. If you can do things like take photos of new merchandise so your customers can get the first look or take videos of employees in the office, anything that supports your brand and markets your products, you may garner a higher following from the effort.
This is a guest post by Eliza Morgan who is a full time blogger. She specializes in writing about business credit cards. You can reach her at: elizamorgan856 at gmail dot com.