Eseyo is a company based upon standards and best practice. As such, we aim to deliver only high value products and services to every client, and to work in a way that is ethical both within our industry but also as general business practice. Our top 10 most important ethical standards are listed below. We have more but these are the rules we feel are most important to you. We’d love to talk to you about our ethics so ask us when you get in touch.
Eseyo will NOT intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change (as they often do), eseyo will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, Eseyo will seek clarification and await approval from the appropriate search engine before continuing to utilise potentially harmful technology or procedures.
Eseyo will NOT intentionally mislead, harm, or offend a consumer. All individuals utilising a search engine to visit a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like “bait and switch” where the client page does not substantially contain and is not clearly associated with the optimised phrase, or may be reasonably offensive to targeted visitors.
Eseyo will NOT intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, servicemark, or laws related to spamming as they may exist at the national or international level.
Eseyo will NOT falsely represent others work as their own. This includes the taking of work from others in whole or in part and representing this work as their own. eseyo will not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.
Eseyo will NOT misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which Eseyo has significant and reasonable control.
Eseyo will NOT intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative.
Eseyo will NOT participate in a conflict of interest without prior notice to all parties involved. This includes the practice of choosing to emphasize one client over another in competing keywords because there is more personal gain for the practitioner. All clients are treated equally and all will receive equal best effort in their Search Engine Optimisation.
Eseyo will NOT set unreasonable client expectations. This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site, and competition.
Eseyo will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for Eseyo. All Eseyo staff and associates shall be bound to protect information that is not generally known as it may harm the client. Eseyo will not include the publishing of testimonials and proprietary logos of client lists, press releases, and other collateral discussing the client without explicit approvals.
Eseyo will work to their best ability to increase or retain the rankings of client sites. Clients are contracting for fee with Eseyo in order to obtain and retain search engine placement. eseyo is charged with an obligation to utilise appropriate and allowed technology and methodologies to improve and retain the rankings for their clients in the face of shifting search engine technology, competition, and client web site needs.