What is Conversion Rate Optimisation?
Getting visitors to your website is only half the battle.
Conversion Rate Optimisation helps convert your website visitors into customers therefore improving your return on investment.
Different websites have different conversion goals. For some it is purchasing a product, others completing a form or downloading a file. Whatever the reason behind why your website exists, we can improve this conversion rate.
The Conversion Rate Optimisation Process
- Discover the reasons why your visitors aren’t completing the goals you have set on your website
- Fix these problems by repeated testing in order to improve the conversion rate
- Repeat Points 1 and 2. CRO is a process of continual refinement and improvement
An example of how CRO works
If a website receives 100 visitors a day, and usually 1 person places an order (or completes any website goal), then there is a 1% conversion rate.
If you are able to increase this conversion rate percentage to 2% of visitors then without any additional traffic you have doubled the amount of business that the website generates.
By performing conversion rate optimisation in this simple example we have doubled the productivity and turnover generated by your website.
How do we perform Conversion rate optimisation?
There are two stages to any Conversion rate optimisation work that we do. The first is an initial audit of the site where we look for common usability problems and correct these.
Once phase one has been completed we install tools that help us to test and measure the effect of the changes that we have implemented. After testing has finished we then modify your website and its contents with the proven results from the tests.
To perform conversion rate optimisation we need to “get inside the customers head” and become the customer. Business owners often “can’t see the wood for the trees” and assume that their customers know things about their products or business but infact they don’t. Besides, it might be more than your content that is the problem – what if your whole brand is creating the wrong kind of impression? The best way to find out is to test and measure.
How much does Conversion Rate Optimisation cost?
At Eseyo we perform the initial phase 1 audit for a fixed fee, and then the second phase of continual testing and improvement will vary depending upon the complexity of your website and the number of tests that we plan on running.