The excellent team over at SEOMoz (www.seomoz.com) have produced an updated version of their excellent Search Engine Ranking Factors for 2011, shown below.
This illustrates the various metrics and factors that affect how your web pages will be ranked by Google and therefore the important work that must be carried out in order to rank well and be successful. It is also interesting to compare these metrics with those from 2009 to observe the change in ranking factors over the two year period.
2011 Overall Ranking Algorithm
2009 Overall Ranking Algorithm
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