When most people think about Search Engine Optimisation, they are probably referring to the most simple and easiest to explain part of the process, and this is called On-Page Optimisation. Make sure that your search engine optimisation plan includes effective on-page optimisation.
On-page Optimisation for SEO is the process of making sure that each page on your website actually tells the search engines what it is about – in a way that is efficient and simple to understand, but while retaining the most important thing about you page which is making sure that it is attractive and readable to us humans.
It is possible to achieve a good first-page ranking on search engines like Google without on-page optimisation, using techniques like link building and social media, but the work carried out in the on-page optimisation process is simple to complete, can be very effective, and compliments and enhances all of the other areas of search engine optimisation and online marketing.
At Eseyo we will look at your website not as a singular item (like lots of bad website designers do! – see my related blog post) but as a collection of individual pages each carrying their own message and hopefully a call-to-action.
After working with you to complete some keyword research and competitor analysis, we will then work with you to decide the most important pages on your site and specifically what messages they need to carry and convey.
We can also provide training for you and your team who usually will be the ones creating content for your website. By showing you how to create content in a way that Google can understand will help not just your current set of web pages, but allow your future content to benefit too.
I’ve got a tool-kit in my garage, but I am definitely not a mechanic! I wouldn’t dare tinker around under the bonnet of my car.
At Eseyo we have access to the latest set of industry standard tools, processes and procedures that we pay an ongoing subscription licence to use. We understand how to use these tools and to get the best results from them.
We will also share the results of our work with you via regular reporting and in our update-meetings. Nothing is hidden from you.
On-Page optimisation should be part of your monthly ongoing marketing plan.
Most of our clients work with us on a fixed number of hours per month, and we work with them to decide the best mix of services like link building, on-page optimisation, social media management and more.
Our FREE SEO Audit will tell you how well your pages are currently optimised.
Contact us today to arrange your free audit or to book a meeting and get started…