Survey Says SEO The Single Most Important Marketing Channel For SMBs

SEO: one channel to rule them all? A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was: “If you had to put all your marketing time and budget into…

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Why SEO Comes first when creating a new website.

Why SEO Comes First By Alex Mason  I’ve been an SEO for many years and during that time I’ve worked with all sorts of web developers – each with their own mix of talents and enthusiasm. For all their hard work, good intentions and passion, generally speaking they’ve all been a massive dud when it comes to…

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The evolution of Search

A new video released by Google this week shows the evolution of their search programs. it is six minutes and worth a look:

The importance of online reviews and recommendations

With Social Media and user-interractions becoming more important to your websites success every day, the requirement for you to collect positive reviews for your business is essential. Getting reviews from happy customers is something that all good businesses probably already do, but having them publically available online is usually a difficult step to achieve. More…

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How Google Works – a visual guide to the Google Process

Ever wanted to know how Google actually works? This excellent infographic will show you how it all works in the full technical and gory detail. “The software behind our search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears…

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Why visitors leave your website

Attracting a potential customer is hard enough. Grabbing their attention and retaining them is even more difficult. It is important to design your website so that visitor frustration is kept to a minimum, thereby maximising customer retention. Below are some examples of what not to do when creating your website:  

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The responsibilities of an SEO company have been upgraded

The role of any search engine optimisation expert is constantly evolving at a very fast pace. Below is a summary of just some of the things that we do for our clients at Eseyo: Site Accessiblity: creating websites that search engines can easily crawl and index. Keyword Research/Targetting: Choosing the right keywords and employing them…

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SEO and Link Building

What are SEO and Link Building? Search Engine Optimisation (SEO) is a vital part of marketing any business and is the art and science of getting your website listed at the top of search engines like Google when your potential customers search for terms relevant to your business. A significant element of any good SEO…

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10 tips to maximise your Google places listing

1. Use the real name of your company. Add one or two keywords if your company name has no keywords in it. (eg. Trendy is the real name and they are a women’s shoe store. Use Trendy Women’s Shoes. 2. Use your real address and make sure it is the same everywhere it appears. Put…

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What makes a website successful – or not

As an SEO specialist I am frequently contacted by new customers who are unhappy with their websites because they are “not working”. There are so many reasons why a website might “not work” and most of these are little to do with the website designer and developer but are more fundamental business issues. In some…

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A simple website creation strategy

I spent most of my day today at a meet-up for SEO professionals. It was an excellent meeting where we discussed best practise for search engine optimisation, new techniques and ideas and also looked at the best ways to manage and grow your business online. One of the key topics was a discussion on a…

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