The best thing by far I have done in marketing is to allow Scott to set up a Remarketing Campaign. It gives the impression that I am advertising for example on the West Ham United Football Club website and Auto-trader car web site to name but a few.
I have had dozens and dozens of comments from people who have told me my company must be doing well to be advertising on large companies sites. It really works as reinforcement and reminds people of you whenever they are on the web. Scott set it up for a reasonable cost and the ongoing costs depend on how many people see my advert which is also great value for money.