The role of any search engine optimisation expert is constantly evolving at a very fast pace. Below is a summary of just some of the things that we do for our clients at Eseyo:
Site Accessiblity: creating websites that search engines can easily crawl and index.
Keyword Research/Targetting: Choosing the right keywords and employing them effectively.
Content Strategy: Set a plan of how to leverage the organisations resources to provide valuable, useful, relevant and share-worthy content.
Content Creation: Execute on creation of blog posts, evergreen content, infographics, interactive works, apps, tools, etc.
Link Building: Investigating, tracking and acquiring link opportunities.
New Search Protocols: Schema.org, Rel=Author, Video XML Sitemaps, etc.
Search Verticals: Images, local, video, news, blogs, social, mobile, product etc.
Community Management: Creating and participating in conversations around your brand/sector in positive ways to drive awareness and adoption.
Social Media Promotion: Employing Twitter, Facebook, LinkedIn, Google+, StumbleUpon, Reddit, Quora et al to improve your reach.
Social Network Reach: Improving the size, depth and breadth of your social networks to reach more potential customers and connectors.
Reputation Tracking: Watching your brands search results, social media remarks, and web content to track success and monitor for danger.
Local / Maps Optimisation: Optimising for placement in local search and portals, both web content and social, plus monitoring local activity.
A more complete article on this topic can be found at http://www.seomoz.org/blog/the-responsibilities-of-seo-have-been-upgraded