In a recent study conducted by Facebook, below are some useful statistics to consider when creating your own blog posts and web pages that you want others to like and share:
Include a question, call to action and/or some personality in posts: According to Facebook, just 10 percent of the posts they monitored contained a question, but those that did earned twice as many comments than the average post and 64 percent more engagement. Adding what Facebook calls a “call to read or take a closer look” garnered 37 percent more feedback, while including personal or behind-the-scenes details increased feedback by 25 percent. A Buddy Media study focusing on Facebook engagement found similar results: ending a post with a question corresponded to 15% more engagement, measured in terms of metrics such as “likes” and comments.
Add an image: The number of “likes” received by posts that included photos were 50 percent higher than posts without images. Attaching a thumbnail image with links posted to these Pages corresponded to a 50 percent increase in comments and 65 percent increase in “likes.”
Post later in the week and post content in the mornings, at the end of the workday, or late at night: Facebook’s study, like a several before it, found that user engagement was highest toward the end of the work week, with posts shared on Thursday, Friday, Saturday and Sunday garnering the greatest feedback. Facebook writes that items shared on Sunday received “the highest amount of feedback at 25 percent more likes and 8 percent more comments above average,” while “referral clicks were above average Wednesday, Thursday and Saturday — with links getting 85% more clicks on Saturday and 37% more on Wednesday than an average post.”
This content above is a snippet from an article released by the Huffington Post.
