Search Engine Optimisation (or SEO) is our skill and passion. It’s what our company is named after! (see “Why we’re called Eseyo”). Local SEO is a very effective form of local marketing. It allows local businesses to promote their products and services to local customers, exactly at the time they’re looking for your type of business.
Performing localised search engine optimisation removes the guesswork from your local marketing. It’s not like dropping leaflets through a letterbox or putting an ad in a local paper which may or may not be seen by someone interested in your service.
And those new customers aren’t just online customers, they’re ‘real customers’. Local online marketing promotes your business (your name, your services, address, phone number…) not just your website. So your new customers will call you or walk through your front door not simply visit your website.
SEO combines many disciplines including on-page optimisation, link building, keyword research, competitor analysis, social media, web usability, and more.
If you’re unsure about the effectiveness of Search Engine Optimisation read on to see how it can help…
Surveys say that over 64% of local customers use search engines and directories as their main way to find local business; only 28% of people use the old fashioned paper directories as their primary source of local information. You can see the proof of this yourself as these paper based directories and books are getting smaller and smaller.
In 2008/09 the number of ‘local searches’ (i.e. a search that included a location in it) grew by 58%. In 2009/10 the number was even larger. This was more than double the growth in general search volumes meaning that more and more people are looking for local information and businesses using search engines like Google.
Using local search engines and business directories promotes your business to local customers at exactly the point that they’re looking for your business. There’s no better time to connect with a potential customer then when they really need you and are actively looking for whatever it is that your business provides.
Most local businesses haven’t got to grips with online marketing yet. That leaves a huge opportunity for you to get a head-start before your competitors catch-up and it becomes more difficult to get ranked. Make sure that you make the most of this early advantage and start working on your search engine optimisation plan today. We’d love to help you with this.
It’s free to claim your listing in Google maps (called Google Places) and to list your business in hundreds of online business directories. Many of the best local seo resources are free now, but this could change at any time. Let us help you by providing the expertise and direction for your local SEO campaign.
More and more local customers use mobile phones and mobile ‘apps’ to find the best local business while they’re out and about. Local SEO covers both PC & mobile internet access meaning you never miss out on a potential customer.
Unlike other advertising (e.g. local papers, leaflets etc…) with local search engine optimisation there is little wasted exposure. You reach potential customers when they need you not when they don’t. This makes local SEO both efficient and cost-effective. It is also very easy to accurately measure your ROI and see this information immediately.
Fewer & fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. This is because local people are turning to the internet for their local news as well as to find the best local businesses & local deals.
Word of mouth is a major factor in the success of local businesses. Get your trusted customers to rate and review your business online. 92% of consumers trust reviews from people they know, but did you know that 70% of consumers will trust reviews from people they have never met.
Local directory marketing has higher conversion rates than other, traditional advertising options – up to 50% conversion rate on some directories. That means that you’ll convert 1 in 2 leads into an actual customer.
Surely you don’t need any more reasons to begin your local SEO marketing campaign? Contact us today to discuss your SEO strategy. We can provide you with advice, we can fully manage your local SEO campaign, or any mix of the two.
Most customers prefer to work with us on an ongoing monthly basis purchasing a fixed number of hours work which we complete in a transparent and open way. We will provide you with a report detailing our activity, and full access to your Analytics to measure the improvements in your rankings and business.
Let’s meet up for a coffee and a chat to review your current SEO position. We’ll give you a free SEO audit and you can leave with the knowledge of where to begin marketing your business online to get more local customers and more local business.
Oh, and if you hadn’t figured it out already, it is most likely that you arrived here on my website because of the search engine optimisation work that we have completed for ourselves. By targeting terms like “search engine optimisation in brentwood“, “seo brentwood” and “seo company in brentwood” we have managed to achieve great success.