A quick overview of conversion optimisation.
What does it mean and how does it work.
The conversion rate of your website is the percentage of visitors who complete the action that you want them to perform when they visit. This may be purchasing a product, subscribing to a newsletter or just getting in touch with you.
There are many ways that the conversion rate of a website can be improved, using improved design and content, more obvious calls to action, popup messages and alerts, Live Chat and more.
A small increase in the conversion rate of your website, without any increase in additional traffic, can have a huge impact on the effectiveness of your website.
Use our conversion calculator below to input the traffic and current conversions for your website (as best you understand them), and then adjust the other values to see the effect that the small conversion increase could bring you.