Email newsletters – only for huge organisations, right? Wrong. They are the perfect marketing tool for growing a business too. So, we asked Jill Willis, the copywriter who helps deliver our Eseyo email marketing service to give us the lowdown, and have set out her advice as a guide: Why email newsletters will be your…
Dont ask me why, but i’ve just sat here and read the whole CAN-SPAM act. This is a US law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. If you are interested the CAN-SPAM…
In this article I will discuss best practices that you can use everyday in your email marketing activities. Used wisely and consistently, there’s no doubt you’ll see an increased response from your subscribers – whether it be for more feedback, more product/seminar registrations, or even more orders. 1. Avoiding the Spam Filters The majority of…
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