Dont ask me why, but i’ve just sat here and read the whole CAN-SPAM act. This is a US law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
If you are interested the CAN-SPAM Act fact-sheet for businesses is available to download here. Good for those nights when you just cant sleep!
If you send bulk email of any kind and want to understand whether you’re doing it in the right way give me a call and we can talk through it.