Manage online reviews, for business gain

It seems that for many of the Essex business owners we build websites for, the online world of peer-to-peer feedback, is taking over.  On the one hand providing them with powerful ‘word-of-mouth’ advertising, but on the other creating a shed load more work and a whole new customer service channel to try to manage. So,…

Blogging: Race to be ranked

2016 was the year blogging went intergalactic.  But I’m not talking about teenage girls’ blogging about lipstick; I’m talking about businesses. The reason is that Google search algorithms recognise and reward businesses producing high-quality and relevant content way more than those firms who simply throw money at technical SEO. So, in the race to rank…

How Google Works

Some time ago, Matt Cutts, one of the senior quality engineers at Google, released an excellent video that explains how Google works. I’ve included this video below and it is well worth a watch to help you understand the many many factors that help to decide which pages are shown in the Google search results…