The importance of online reviews and recommendations

With Social Media and user-interractions becoming more important to your websites success every day, the requirement for you to collect positive reviews for your business is essential. Getting reviews from happy customers is something that all good businesses probably already do, but having them publically available online is usually a difficult step to achieve. More…

Why visitors leave your website

Attracting a potential customer is hard enough. Grabbing their attention and retaining them is even more difficult. It is important to design your website so that visitor frustration is kept to a minimum, thereby maximising customer retention. Below are some examples of what not to do when creating your website:  

SEO and Link Building

What are SEO and Link Building? Search Engine Optimisation (SEO) is a vital part of marketing any business and is the art and science of getting your website listed at the top of search engines like Google when your potential customers search for terms relevant to your business. A significant element of any good SEO…