When writing content for your website it is important to remember some important points about the content that you are creating. I have compiled the list below for you to use as a checklist: Avoid Alliteration, always. Prepositions are not words to end sentences with Avoid clichés like the plague (they are old hat) Employ…
It should be a potent marketing tool that attracts customers and drives sales, but your website could be making your business look unprofessional and old-fashioned. So how can you tell if your website isn’t up to scratch? 1. Your website isn’t generating sales or leads. If so, you have a major problem. Business websites shouldn’t be…
In my spare time when i’m not doing Search Engine Optimisation I enjoy watching property renovation shows when a crew of “experts” work on an old building and turn it into something beautiful. It always goes something like this: – They look over an old house, typically in a state of dilapidation. – They examine…
Attracting a potential customer is hard enough. Grabbing their attention and retaining them is even more difficult. It is important to design your website so that visitor frustration is kept to a minimum, thereby maximising customer retention. Below are some examples of what not to do when creating your website: