Dont ask me why, but i’ve just sat here and read the whole CAN-SPAM act. This is a US law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. If you are interested the CAN-SPAM…
In this article I will discuss best practices that you can use everyday in your email marketing activities. Used wisely and consistently, there’s no doubt you’ll see an increased response from your subscribers – whether it be for more feedback, more product/seminar registrations, or even more orders. 1. Avoiding the Spam Filters The majority of…
To get your email opened and not just deleted it needs a good Subject Line. The best email subject lines are short, descriptive, and provide the reader with a reason to explore your message further. Attempts to stand out in the inbox by using splashy or cheesy phrases will invariably result in your email being…
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