How to write good for your website or blog

When writing content for your website it is important to remember some important points about the content that you are creating. I have compiled the  list below for you to use as a checklist: Avoid Alliteration, always. Prepositions are not words to end sentences with Avoid clichés like the plague (they are old hat) Employ…

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10 signs your website needs an urgent makeover

It should be a potent marketing tool that attracts customers and drives sales, but your website could be making your business look unprofessional and old-fashioned. So how can you tell if your website isn’t up to scratch? 1. Your website isn’t generating sales or leads. If so, you have a major problem. Business websites shouldn’t be…

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Why visitors leave your website

Attracting a potential customer is hard enough. Grabbing their attention and retaining them is even more difficult. It is important to design your website so that visitor frustration is kept to a minimum, thereby maximising customer retention. Below are some examples of what not to do when creating your website:  

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What makes a website successful – or not

As an SEO specialist I am frequently contacted by new customers who are unhappy with their websites because they are “not working”. There are so many reasons why a website might “not work” and most of these are little to do with the website designer and developer but are more fundamental business issues. In some…

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A simple website creation strategy

I spent most of my day today at a meet-up for SEO professionals. It was an excellent meeting where we discussed best practise for search engine optimisation, new techniques and ideas and also looked at the best ways to manage and grow your business online. One of the key topics was a discussion on a…

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WordPress – used to power our websites

Many of our websites are “powered by WordPress”. WordPress is a fantastic web engine that enables users to benefit from a constantly evolving and expanding platform. The software is free, and there are many plugins, themes and extras that can be adeed to this great product. More information about WordPress can be found by visiting…

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