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Manage online reviews, for business gain

It seems that for many of the Essex business owners we build websites for, the online world of peer-to-peer feedback, is taking over.  On the one hand providing them with powerful ‘word-of-mouth’ advertising, but on the other creating a shed load more work and a whole new customer service channel to try to manage. So,…

Blogging: Race to be ranked

2016 was the year blogging went intergalactic.  But I’m not talking about teenage girls’ blogging about lipstick; I’m talking about businesses. The reason is that Google search algorithms recognise and reward businesses producing high-quality and relevant content way more than those firms who simply throw money at technical SEO. So, in the race to rank…