Redwood Clarke is an Essex based bookkeeping and accountancy business, highly respected by the sole-traders and high-growth businesses it’s helped since 2010. The AAT qualified team offer a multitude of services, from VAT returns, credit control and bookkeeping to management accounts, annual returns and auto enrolment pensions.
Kim and her team required a site that would improve their online presence, lead generation and user experience.
We started with a content strategy designed to respond to Redwood Clarke’s business plan. Then built a bespoke WordPress theme, ensuring each of the 6 target client groups were catered for through sector specific landing pages. To strengthen the quality of content we produced client case studies and various guides and blogs. We used fresh, modern design based on bold colour, to move the existing Redwood Clarke brand forwards (without the need for a full re brand). And, built a bespoke Google Analytics reporting tool to make future analysis of the site’s performance as hassle free as possible.
Redwood Clarke has a site to be proud of; it’s professional, approachable and easy to navigate. The site reflects the business brand, with engaging content and tone of voice. With sector specific landing pages enabling laser targeted sales and marketing, plus an ongoing blog programme that builds presence in online search. This is an approach that’s already delivering results, with visitors up and new clients already gained.
“I couldn’t be happier with the website Eseyo has built for us. Scott and his team understood our requirements immediately and wasted no time in presenting a plan of action that ticked all the boxes. The quality of content produced across the site is exceptional, so much so that my sales and marketing efforts have been revitalised by sector specific landing pages and blogs that demonstrate the strength of our expertise. Not only that but building the site on WordPress has future proofed it, it’s so easy to refresh things, update, add, and tweak content.”
Kim Redwood-Lee, Managing Director, Redwood Clarke