XDS Solutions is a fast-growing company that helps exporters, importers, manufacturers and freight forwarders clear customs in The Middle East and Africa. Their team of expert advisors navigate customs compliance and deliver industry-leading turnaround times on certificates of conformity for shipments on route to countries including Saudi Arabia and Nigeria. They came to us to improve their online presence, lead generation and user experience. XDS Solutions also wanted a jargon free way to keep their customers informed and up to date with frequent regulatory changes.
Starting with a content strategy, client personas and digital marketing goals; we designed laser targeted user journeys that focused on two prominent service areas.
We used approachable, engaging designs based on bold colour, simple typography and eye-catching call to actions to streamline the online experience.
We introduced live web chat and a hassle-free online customs audit form to encourage visitor engagement.
As well as building an easy to search Knowledge Centre for blogs and country-specific email sign up integrated into Effective Email, our email marketing tool.
The site is built in WordPress, with WordPress friendly plug-ins used to deliver a bespoke experience.
The result is a website that we’re all incredibly proud of. Not only that, but we’ve seen some seriously impressive results. Traffic has significantly increased since launch, engaging blog content has us ranking in positions 1 & 2 (from nowhere) on laser targeted search terms, live chat is delivering new clients weekly and email open rates sit at 25%+ (well above industry average). We couldn’t be happier, and more importantly, neither could XDS Solutions.
“I’m so happy with the quality of service Eseyo has provided. Our initial brief had two main requirements and Scott and his team have delivered what we needed with incredible accuracy. No compromises and no delays, we’ve actually enjoyed the process from beginning to end. Now that the site is live, having Eyseo on hand as our ongoing web partner means that we’re able to keep track of Google Analytics and make real time updates and improvements to keep us ahead of the game.”
Chantelle Rowe, Director, XDS Solutions