What is Search Engine Optimisation?

What is SEO? It is vital in todays web-savvy world that your website is found when your customers search for your products and services. Search Engine Optimisation is the process and skill of making sure that your website gets listed above your competitors, and that it generates traffic from the search engines to your site. At…

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Get your site listed at the top of Google

That’s the goal of every website owner – being listed on Page One, at Position One when their customers search for whatever it is that they do using the Google Search Engine. “How do I get my site listed at the top?” Is the question I’m most frequently asked, followed by “My website and my business is…

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Why we’re called “Eseyo”

Lots of people ask us what our name means and how to pronounce it. For all of those people, below is the story behind why our business is called Eseyo. Our core skill and specialism is a service called Search Engine Optimisation. This is most frequently abbreviated to the acronym S-E-O and it is from…

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How to write emails that get opened, read, and prompt action

To get your email opened and not just deleted it needs a good Subject Line. The best email subject lines are short, descriptive, and provide the reader with a reason to explore your message further. Attempts to stand out in the inbox by using splashy or cheesy phrases will invariably result in your email being…

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What happened to Lucas Lynch and Effective Digital?

Lucas Lynch Ltd was formed in 2005 with two directors. This company changed it’s name in 2009 to Effective Digital Ltd and maintained the same directors and staff. In June 2010, it was decided by the directors that this business should be closed. This was due to a number of different reasons, some of which…

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