10 tips to maximise your Google places listing

1. Use the real name of your company. Add one or two keywords if your company name has no keywords in it. (eg. Trendy is the real name and they are a women’s shoe store. Use Trendy Women’s Shoes. 2. Use your real address and make sure it is the same everywhere it appears. Put…

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What makes a website successful – or not

As an SEO specialist I am frequently contacted by new customers who are unhappy with their websites because they are “not working”. There are so many reasons why a website might “not work” and most of these are little to do with the website designer and developer but are more fundamental business issues. In some…

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What is your Domain Name worth?

I’m often asked what peoples domain names are worth, and whether they should sell them and how to go about it. I thought I’d take a moment to shed some light on this subject. I’ll start by giving a personal example of a domain name which I sold last year. I had previously purchased a…

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A simple website creation strategy

I spent most of my day today at a meet-up for SEO professionals. It was an excellent meeting where we discussed best practise for search engine optimisation, new techniques and ideas and also looked at the best ways to manage and grow your business online. One of the key topics was a discussion on a…

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WordPress – used to power our websites

Many of our websites are “powered by WordPress”. WordPress is a fantastic web engine that enables users to benefit from a constantly evolving and expanding platform. The software is free, and there are many plugins, themes and extras that can be adeed to this great product. More information about WordPress can be found by visiting…

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The SEO Rapper

Have you heard of the SEO Rapper? He’s a search engine optimisation expert from Chicago and has written some excellent raps about our business – take a look at my favourite below, of visit his site at http://theseorapper.com/

What exactly is SPAM?

Dont ask me why, but i’ve just sat here and read the whole CAN-SPAM act. This is a US law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. If you  are interested the CAN-SPAM…

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Email-Marketing Best Practices

In this article I will discuss best practices that you can use everyday in your email marketing activities. Used wisely and consistently, there’s no doubt you’ll see an increased response from your subscribers – whether it be for more feedback, more product/seminar registrations, or even more orders. 1. Avoiding the Spam Filters The majority of…

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Get your business listed with Google Places

Google Places is a relatively new service provided by Google, allowing businesses to add their information to their location on the Google Mapped World. The service is FREE and simple to use. Simply visit www.google.com/places and complete your profile, but before you do please read on and find out some important tips for making this…

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Kiva – an amazing charity but we need your help please

If you havent already heard of it, Kiva is an amazing non-profit charity website that allows you to lend as little as $25 to a specific low-income entrepreneur across the globe. You choose who to lend to – whether a baker in Afghanistan, a goat herder in Uganda, a farmer in Peru, a restaurateur in Cambodia,…

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