Lucas Lynch Ltd was formed in 2005 with two directors. This company changed it’s name in 2009 to Effective Digital Ltd and maintained the same directors and staff.
In June 2010, it was decided by the directors that this business should be closed. This was due to a number of different reasons, some of which were financial, others were operational, and others due to differences in the future direction of the business. Effective Digital was then closed, and as a result Eseyo Ltd was formed by one of the directors, Scott Griffiths.
During the process of closing one business and setting up another, Scott decided to evaluate the whole business process and approach that had been used for the previous five years, and to re-visit some ideas that had previously been ignored or dismissed. At the same time, Eseyo, hence it’s name (see “Why we’re called Eseyo“) was setup with it’s main emphasis on Search Engine Optimisation.
For years Lucas Lynch and Effective Digital had been using a bespoke software system that was developed by Scott and his staff. This was the engine that powered the majority of their web projects but it’s evolution did not keep up with the speedy pace at which the web itself was developing. That is why, in the Eseyo business, Scott decided to put this product to one side (it is still very good for some projects) and concentrate on providing a solution based upon the very latest technology and more importantly that was a worldwide brand with a huge community of users and developers rather than a stand-alone bespoke product.
In Eseyo the whole philosophy is about providing a web solution that is right for it’s owner. Not one that is right for the developer because it is easy to do, or has a larger profit margin or looks better in their portfolio. We believe that sadly this is quite unique in the web design industry. We also take every effort to share this transparency with our clients and to prove, wherever possible, their ROI (return on investment) in their websites or search engine optimisation strategies.
Existing clients from Lucas Lynch and Effective Digital are now being supported by Eseyo. Great news for these clients is that the hourly rate charged for any work done has been reduced, so all fees for all projects or services are now lower.
The web servers upon which client websites were hosted have also been improved. Previously these were located in North America for cost reasons, however the Eseyo servers are now all based in the UK (which is great news for Clients as it affects your Google listings in a positive way) AND they are more up-to-date using the latest software and operating systems.
Finally, as Eseyo has now become an approved Google Reseller, they are able to provide a vastly improved email service. No more spam and no more running out of space. Google-powered email services solve all these issues and come bundled with a suite of other additional services and tools.
To conclude, it was sad to say goodbye to Lucas Lynch/Effective Digital, however Eseyo now provides all of the same services, at a cheaper rate, in a more transparent way, and using more current and powerful and future-proof technologies. If you’d like to know more, or discuss updating your existing website or other services to the new and improved Eseyo versions please contact Scott or call the office on 01277 849443.
